SEO content writing is an important aspect of promoting any website, and article marketing is a good way to advertise a website or blog and to generate backlinks. However there are provisions attached both to content writing and article marketing, so here are some tips to help you avoid the most common errors.
1. Cut the Keywords
Too many people use too many keywords in their content. Google takes keyword spamming seriously, and Matt Cutts, Google’s webspam guru, suggests focusing on writing naturally rather than on going for a specific keyword density. Many use up to 3% but that is definitely too much: that is 15 instances in a 500 word article!
Multiple word keyphrases should take up no more than 1.5% of the word count, while for single or two-word keywords, 0.8% – 1.0% is fine. Google’s LSI algorithm can establish the meaning of your content from the associated text, particularly that which is semantically related to the keyword.
In fact, according to Matt Cutts, you should ignore keyword density and simply write naturally. Google’s algorithms are sufficiently sophisticated these days to establish the relevance of your content writing from the vocabulary used without artificial repetition of specific words or phrases.
Simply having the words ‘SEO,’ ‘content’ and ‘writing’ in any order in the text will enable your page to be ranked for the term ‘SEO content writing.’
2. Write Your SEO Content Well
Content writing is a skill, and it is important that you have a good grasp of grammar. The days are gone when grammar was irrelevant. EzineArticles no longer accepts poorly written articles, and your grammar should be good in both your on-page content and in any content writing intended for article marketing.
Correct spelling, grammar and sentence construction will be rewarded, and the day is long gone when ‘being understood’ was all that mattered to search engines. Word count is also important, and while 500 words are acceptable to Ezine Articles, Matt Cutts recommends a minimum of 600-700 words.
3. Article Marketing and More
Article marketing is still a powerful means of promoting your website or blog. Panda has not buried article marketing as any web search should indicate. How many results do you see attached to Ezine Articles, Amazines, GoArticles and more? Use your eyes and do not believe everything you read or hear.
However, you can enhance the effect your articles have on your backlinks and ranking by making use of social media. Submit your articles to social bookmarking sites such as Delicious, Reddit, StumbleUpon and Digg. Tweet your publication pages and post them on your Facebook page.
There are many ways in which article marketing can be used without worrying about duplicate content. It takes time for this to be removed from the rankings – use Copyscape to check out where your articles are being published, and you might be surprised.
Finally, the best advice you can take is to be natural with your SEO content writing and use article marketing to promote your site. When you start up a new website or blog, write an article on the topic and publish it. Google and other search engines will find your links when carrying out routine scanning of the directories. Article marketing is not dead, and the quality of your content writing is finally being recognized. The corollary is that poor writing standards are being punished. Listen to what Google is asking of you!
SEO outsourcing can significantly advantage relatively smaller enterprises and there are numerous reasons why! If you own a small-sized enterprise, your business’s search engine optimization is directly entrusted to experts when you outsource it. As is evident now, a social networking profile and business website are the image of your company and are way facilitating with respect to taking your services or products to your potential consumers. Hence, outsourcing SEO means ensuring proficient business promotion, leveraging your time and money, and tapping the in-house resources to their fullest.
How SEO outsourcing helps small enterprises manage roadblocks
At the growing stage, your business starves visibility and though you yearn for it, this visibility should come cost-effectively. SEO outsourcing puts your enterprise to wide-ranging solutions and helps you manage roadblocks in the process. This is particularly imperative looking to the changing algorithms of Google and other search engines. SEO was never an easy job and such changes make it even more challenging. In addition, you are always threatened by the competition and the market’s aggression. Therefore it is significant for you to capitalize on SEO as an exceptional opportunity at hand and look forward to everything including a robust online presence, high rank for your business website and increased traffic.
By hiring an SEO outsourcing agency, you are at an edge because experts appointed here know every tactic to combat competition and put you ahead of others. These attributes come at the right time when your company largely urges for.
Solutions to expect from SEO Outsourcing
A whole gamut of attributes comes your way through SEO outsourcing. However, here are some worth a special mention:
• Traffic directed at your site is organic. Agency uses genuine SEM (search engine marketing campaigns like the PPC or pay-per-click.
• The agency you outsource SEO uses various modes such as conversion optimization and social media optimization, to build the desired rank.
• You regularly get to see details of traffic and conversions based upon analytics and analyze metrics.
• This agency also has insight about developing your website and so makes it search engine friendly.
• You get stronger in own territory as local SEO is as largely targeted as the global search.
• Outcomes are measurable as they are led to from result oriented strategies. Thus you experience your brand building and revenue increasing.
• You get tailor-made SEO solutions for the specific industry your company belongs to.
Retaining your rank in Google
Retaining your rank in Google is as much important as gaining, and that is indirectly ascertained through SEO outsourcing. Google algorithms keep changing and this may apparently affect your company’s rank and lead to decline in traffic at your site. Such unforeseen and undesirable possibilities can be completely denied only when every factor as discussed above is considered. The agency that you have outsourced SEO knows these realities. Because it implements SEO tools and techniques in every possible manner, your website is far from falling prey to changing algorithms. In other words, your small business stays protected during any such upheaval, just because you got SEO outsourcing!
When you have a web site you want it to be on the first page, the second at a pinch, whenever one of the keywords or phrases relevant to your site are entered in to a search engine. If you don’t appear on the first two pages you may as well not be on the web as people will not look much past these pages when looking for products and services or information. One way to increase your visibility is through building high quality and relevant links back to your web page and having good internal links to all of your sites web pages. By building links of high quality your rank is likely to increase. If your goal is to get more traffic, you need to follow these steps. If you combine this technique with directory submission services you should be soon on your way to having a successful and high ranking web site.
If you are looking at directory submission services you need to know what sort of article needs to be written to be included in a directory. The article needs to be brief and outline your products, services or type of information that include some keywords and phrases unique to your web site. Don’t go crazy and use every directory submission service you can fine, just choose a select few and ask to be included. If you suddenly appear on too many directories the search engine will view you as spam and not include your article in the results list.
For the same reason you need to be careful when building links to directories and other web pages to ensure that all links are relevant and of a high quality. You also need to ensure that all internal links are going to the correct pages and not getting lost. Creating backlinks to your page is a great way to generate traffic from all of the social media sites, blogs, forums and group discussion pages. When you are building links to blogs, for example, make sure that what you are writing in the blogs is relevant to your pages. The greater the variety of links back to your page also affects your visibility.
So like your links choose relevant directory submission services to increase traffic and interest to your web pages. Always read and follow the guidelines provided for directory submissions and creating links as you will have a better chance of being successful.
Are you willing to invest in a more long-term and reliable organic traffic source for your website? Then let’s look at a search engine that can assist you in increasing your traffic.
Interview an Influencer or Get Interviewed by a High-traffic Website
Have you heard of Tim Ferriss, the author of the Four-Hour Work Week?
His podcast is nowadays a staple content type that he provides to his viewers. Tim’s show has world-class performers who share their insights on a variety of topics, and he is well-liked on social media. Do Tim’s fans enjoy the show? So far, the show has received over 50 million downloads. On most days, it’s the most popular business podcast on iTunes.
Interviews, whether on video or audio, are inherently conversational, lively, and engaging. The great aspect is that it’s a win-win situation for both sides. The interviewer is exposed to a new audience, while the interviewee is able to provide his website visitors with new fascinating and authoritative information. You can ask an industry influencer to share your interview with their followers on social media if you interview them. Consider the organic traffic you’ll get from their social media followers, which number in the hundreds of thousands. Consider the level of interest generated by a prior Derek Sivers interview on the Tim Ferriss Show. Derek shared the show’s URL with his 283K followers on Twitter. It won’t hurt if you establish a relationship with the influencer as a result of the interview.
Similarly, being interviewed by a high-ranking website can result in a significant increase in search engine traffic. Harsh Agrawal’s blog, Shoutmeloud, received 35,000+ views in a single day after he was profiled by YourStory. That was the blog’s most popular search engine traffic source (with 600,000+ monthly visitors). Because interviews provide consolidated value, they can be used as a long-term lead generating source for your company. Consider how many bloggers you’ve learned about through interviews on YouTube and other high-authority websites.
You may also conduct a Reddit AMA if you have a very compelling storey to tell. Mateen’s AMA got about generating $85,000 in profit by selling TeeSpring shirts/hoodies received 2000 page views. He also boosted the number of visitors to his website on a daily basis.
By registering as a source with HARO, you can also answer queries from journalists. On HARO, Christopher from Snappa came across this question from Inc Magazine about the future of content marketing. He swiftly responded with a thorough response. He was mentioned in Inc a few weeks later as a result of this. HARO is an excellent strategy to have your brand mentioned on authoritative news sites such as Entrepreneur and Inc. Those backlinks will enhance your search engine traffic and increase your marketing strategy by improving your reputation in Google’s eyes. Contact an SEO agency to find out how you can do this and how they can manage it for you while you work on the bottom line of your business.